Privacy Policy

Posted: 01 April 2019.
Previous version

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request

Gumtree.com Limited ("Gumtree", "we" or "us" or "our"), 1 More London Place, London, SE1 2AF, UK, registered in England and Wales with number 3934849 is the data controller and operator of Gumtree.com.

Gumtree is committed to your privacy. This privacy notice explains our collection, use, disclosure, retention, and protection of your personal information.

Scope

This privacy notice applies to any Gumtree website, application, service, or tool (collectively "Services") where this privacy notice is referenced, regardless of how you access or use them, including through mobile devices.

You are contracting with Gumtree (the data controller) who is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with our global privacy standards, this privacy notice, as well as any applicable national laws. Gumtree may transfer data to other members of the Gumtree corporate family who have signed our Binding Corporate Rules (BCRs), as described in this privacy notice. We may process and retain your personal information on our servers in the U.S. and elsewhere in the world where our data centres are located.

We may amend this privacy notice at any time by posting the amended version on this site including the effective date of the amended version.

Personal Information We Collect

What is Personal Information?

Personal Information is information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

We do not consider personal information to include information that has been anonymized or aggregated so that it can no longer be used to identify a specific natural person, whether in combination with other information or otherwise.

We collect personal information from you when you use our Services.

We collect personal information from you and any devices (including mobile devices) you use when you: use our Services, register for an account with us, provide us information on a web form, update or add information to your account, participate in community discussions, chats, or dispute resolution or when you otherwise correspond with us.

Some of this personal information, such as a way to identify you, is necessary to enter into our Terms of Use. The provision of all other personal information is voluntary, but may be necessary in order to use our Services, such as the offer details or contact information needed to post an ad.

We may also collect personal information from other sources, as described below.

Personal information you give us when you use our Services or register for an account with us

  • Identifying information such as your name, addresses, telephone numbers or email addresses when you register for an account with us.
  • Information you provide when posting an ad, responding to an ad or other transaction-based content that you generate or that is connected to your account as a result of a transaction you are involved in.
  • Other content that you generate, or that is connected to your account and your use of our Services such as your use of the following website functions: My Gumtree (Manage my ads, Messages, Favourites, Saved Searches, My Favourites, My Details, Create Account, Ratings and Reviews) or the Help section.
  • Financial information (such as credit card or bank account numbers) in connection with a transaction.
  • In some instances, when you use our Services, you may provide age, gender, interests and favorites.
  • You may also provide us other information through a web form, by updating or adding information to your account, through your participation in community discussions, chats, dispute resolution, or when you otherwise communicate with us regarding our Services.
  • Additional information we are required or authorized by applicable national laws to collect and process in order to authenticate or identify you or to verify the information we have collected.

Personal information we collect automatically when you use our Services or register for an account with us

  • We collect information about your interaction with our Services, your advertising preferences, and your communications with us. This is information we receive from devices (including mobile devices) you use when you access our Services. This information could include the following: Device ID or unique identifier, device type, ID for advertising, and unique device token.
  • Location information, including location information from your mobile device. Keep in mind that most mobile devices allow you to control or disable the use of location services by any application on your mobile device in the device's settings menu.
  • Computer and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your IP address, your browsing history, and your web log information.

Personal information we collect using cookies and similar technologies

We use cookies, web beacons, unique identifiers, and similar technologies to collect information about the pages you view, the links you click, and other actions you take when using our Services, within our advertising or email content.

For more information about our use of these technologies, and how to control them, see our User Cookie Notice.

Personal information collected from other sources

  • We supplement the personal information we collect directly with information collected from third parties and add it to your account information. For example, we collect and use demographic and other information that is publically available in an applicable jurisdiction, additional contact information, credit check information, and information from credit bureaus, as allowed by applicable national laws.
  • Social Media. We allow you to share information with social media sites, or use social media sites to create your account or to connect your account with the respective social media site. Those social media sites may give us automatic access to certain personal information retained by them about you (e.g., content viewed by you, content liked by you, and information about the advertisements you have been shown or have clicked on, etc.). You control the personal information you allow us to have access to through the privacy settings on the applicable social media site and the permissions you give us when you grant us access to the personal information retained by the respective social media site about you. By associating an account managed by a social media site with your account and authorizing us to have access to this information, you agree that we can collect, use and retain the information provided by these social media sites in accordance with this privacy notice. We may also use plug-ins or other technologies from various social media sites. If you click on a link provided via a social media plug-in, you are voluntarily establishing a connection with that respective social media site.
  • If you give us personal information about someone else, you must do so only with that person's authorization. You should inform them how we collect, use, disclose, and retain their personal information according to our privacy notice.

How we might share your personal information

We may disclose your personal information to other members of the Gumtree corporate family or to third parties. This disclosure may be required for us to provide you access to our Services, to comply with our legal obligations, to enforce our Terms of Use, to facilitate our marketing and advertising activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our Services. We attempt to minimize the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose. We do not sell, rent, or otherwise disclose your personal information to third parties for their marketing and advertising purposes without your consent.

We may disclose your personal information to the following parties for the following purposes:

eBay Inc. corporate family members, who may use it to:

  • Provide joint content and services (like registration, transactions, and customer support)
  • Help detect, investigate, mitigate and prevent potentially fraudulent and illegal acts, violations of our Terms of Use, and data security breaches
  • Provide you personalized advertising
  • Improve their products, sites, applications, services, tools, and marketing communications.
  • Members of our eBay Inc. corporate family will use your personal information to send you marketing communications only if you have consented to receive such communications from them or if otherwise permitted by the law.

Service Providers and financial institutions partners as follows:

  • Third party service providers who help us to provide our Services, payment processing services, assist us in providing customize advertising, to assist us with the prevention, detection, mitigation, and investigation of potentially illegal acts, violations of our Terms of Use, fraud and/or security breaches, bill collection, affiliate and rewards programs and other business operations.
  • Third party financial institutions with whom we partner to offer financial products to you, for them to provide joint content and services (such as, registration, transactions and customer support). These third party financial institution partners will use your personal information to send you marketing communications only if you have requested their services.

Third party providers of websites, applications, services and tools and eBay Inc. corporate family members:

  • With whom we partner so that they can publish or advertise your listings and their content on their websites or in their applications, services and tools. If we transfer personal information along with the content of your listings to third party providers, this will be solely on the basis of an agreement limiting use by the third party provider of such personal information to processing necessary to fulfil their contract with us and obligating the third party provider to take security measures with regard to such data. Third party providers are not permitted to sell, lease or in any other way transfer the personal information included in your listings to third parties. When transferring personal information along with the content of your listings to eBay Inc. corporate family members, the Binding Corporate Rules (see below) limit the use by the eBay Inc. corporate family member of such personal information.

Law enforcement, legal proceedings, and as authorized by law

  • To comply with our legal requirements, enforce our Terms of Use, respond to claims that a listing or other content violates the rights of others, or protect anyone's rights, property or safety.
  • To law enforcement or governmental agencies, or authorized third-parties, in response to a verified request or legal process relating to a criminal investigation or alleged or suspected illegal activity or any other activity that exposes us, you, or any other of our users to legal liability. We will only disclose information we deem relevant to the investigation or inquiry, such as name, city, state, postcode, telephone number, email address, User ID history, device ID, IP address, fraud complaints, offers and listing history.
  • To participants of Gumtree's Brand Infringement NTD Program under confidentiality agreement, as we in our sole discretion deem necessary or appropriate in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity. In such events, we will disclose seller's name, street address, city, postcode, country, phone number, email address and company name to the participants of Gumtree's Brand Infringement NTD Program.
  • To credit agencies or bureaus as authorized by applicable national laws (e.g. information on late or missed payments or other defaults on your account that may be reflected in your credit report or file).
  • To third parties involved in a legal proceeding, if they provide us with a subpoena, court order or substantially similar legal basis, or we otherwise believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss or to report suspected illegal activity.

Change of Ownership

If we are subject to a merger or acquisition with/by another company, we may share information with them in accordance with our global privacy standards. Should such an event occur, we will require that the new combined entity follow this privacy notice with respect to your personal information. If we intend to handle your personal information for any purposes not covered in this privacy notice, you will receive prior notification of the processing of your personal information for the new purposes.

How long we keep your personal information

We retain your personal information for as long as necessary to provide the Services you have requested, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our policies.

Our specific retention times for personal information are documented in our records retention schedules. How long we retain personal information can vary significantly based on context of the Services we provide and on our legal obligations. The following factors typically influence retention periods:

  • How long is the personal information needed to provide our Services? This includes such things as maintaining and improving the performance of our products, keeping our systems secure, and maintaining appropriate business and financial records. This is the general rule that establishes the baseline for most of our data retention periods.
  • Is the personal information sensitive? If so, a shortened retention time is generally appropriate.
  • Have you provided consent for a longer retention period? If so, we will retain data in accordance with your consent.
  • Are we subject to a legal, contractual, or similar obligation to retain your personal information? Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data relevant to an investigation, or personal information retained for the purposes of litigation.
  • After it is no longer necessary for us to retain your personal information, we will dispose of it in a secure manner according to our data retention and deletion policies.

Cookies & Similar Technologies

When you visit or interact with our sites, services, applications, tools or messaging, we or our authorized service providers may use cookies and other similar technologies to help provide you with a better, faster, and safer experience, and for advertising and marketing purposes. You can read our full User Cookie Notice for more information.

How do we protect your Personal Information

We protect your personal information using technical and administrative security measures to reduce the risks of loss, misuse, unauthorized access, disclosure and alteration. Some of the safeguards we use are firewalls and data encryption, physical access controls to our data centers, and information access authorization controls. For more information about staying safe on Gumtree, or to report an issue with your account please visit our Safety Advice page. If you believe your account has been abused, please contact Customer Support.

Global Privacy Standards

Gumtree complies with global privacy standards known as Binding Corporate Rules (BCRs) which are our commitment to protect your personal information and honour our privacy obligations regardless of where your personal information is collected, processed, or retained within our corporate family. More information about our BCRs and our global privacy standards is available at our eBay Privacy Center.

Contact Us

If you have a question or a complaint about this privacy notice, our global privacy standards, or our information handling practices, you can contact us here.

You can also email us at help@gumtree.com or reach us in writing at: 1 More London Place, London, SE1 2AF, UK.

You can also find more information on how to contact us and our data protection officers at our eBay Privacy Center.

Your right to file complaints with a data protection supervisory authority remains unaffected.