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Trust Group UK | Under the Spotlight

At eBay Motors Group we're proud to work with some of the UK's leading independent, car supermarket and franchised dealers and we love helping them advertise smarter to reach car buyers and generate great levels of response.

Trust Group UK was launched in 2006 and has grown organically into a regional business, representing Volkswagen and Skoda from showrooms in Wolverhampton, Stourbridge and Redditch. 
 
Serving major conurbations across the West Midlands, the group is a significant force in the region's new and used car sales and aftersales. 
 
It is also accredited by Volkswagen Group as a Trade Parts Specialist, distributing original parts to local garages. 

About Trust Group UK

Trust Group UK was launched in 2006 and has grown organically into a regional business, representing Volkswagen and Skoda from showrooms in Wolverhampton, Stourbridge and Redditch. 

Serving major conurbations across the West Midlands, the group is a significant force in the region's new and used car sales and aftersales. 

It is also accredited by Volkswagen Group as a Trade Parts Specialist, distributing original parts to local garages. 

Andrew Hockedy & Claire Walker from Trust Group UK share how eBay Motors Group have helped them and their business #AdvertiseSmarter

Approach 

As a medium-sized privately-owned company, with a management team drawing on a wealth of motor trade experience, Trust Group UK prides itself in delivering an exceptional customer-centric approach which places customers at the core of everything it does. 

According to co-founder and managing director Andrew Hockedy, this collaborative approach enables the business to deliver precisely what customers want and need when choosing their next used car.  

"We've definitely witnessed a changing behaviour with some of our customer enquiries whereby they are enquiring at a further stage down the buying process," he said. 

"Customers are utilising internet and website technology to form opinions and decisions which we then help to facilitate, as opposed to present," he said. 

Working with eBay Motors Group 

The business partners with eBay Motors Group across all its sites, enabling it to reach in-market buyers on Motors.co.uk, Gumtree Motors and eBay Motors. 

"For us eBay Motors Group's 'Advertise Smarter' approach means accessing various website platforms with one simple upload, one point of contact and, importantly, just one invoice.  

"We've also enjoyed a good relationship with our account management team at eBay Motors Group. What we get is a feeling that they're in it for the long term, they're not just here for today's sale, and we really enjoy that because that's a value we share," he said. 

Results 

For Claire Walker, group marketing manager, when it comes to generating leads, online visibility is paramount.   

"We chose eBay Motors Group because we wanted to get wider exposure of our used car stock. All advertising platforms are pretty similar but with eBay Motors Group we were really impressed by the reach and the lead generation. We get a competitive cost per lead and a reduced cost per sale than other platforms that we use," she said. 

"The results are tangible and access to the Dealer Centre allows us to view real time information. So far we've enjoyed a 77% increase on calls and 131% increase in email leads. We've also seen a massive increase in dealer page views of 315%. 

"With eBay Motors Group we enjoy the backing of a global brand who continue to grow their audience," she said. 

Source: eBay Motors Group Data Warehouse. Increase % based on response generated by a Motors.co.uk package in January 2020 and an eBay Motors Group Enterprise package in July 2020

Fact File

Name: Trust Group UK

Locations: Wolverhampton, Stourbridge, Redditch

Brands: Volkswagen, Skoda

Founded: 2006