eBay Motors Group

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Motors.co.uk supports dealers with multimedia radio and outdoor brand campaign

  • Five-month campaign across Radio X, including Chris Moyles Breakfast Show, Smooth Radio, Smooth Chill and Heart
  • Including a big competition on Radio X to win car valued over £15k
  • Out of Home advertising on key driving routes
  • Part of Motors.co.uk's ongoing Search Less, Live More brand campaign

29 June 2022 - Motors.co.uk has launched a multimedia radio and outdoor marketing campaign to support its car retailing partners across the UK.

The five-month long activity includes high profile sponsorship across Global Media's Radio X, Smooth Radio, Smooth Chill and Heart stations.

The campaign, set to reach over 17m listeners,1 over the busy summer holidays and into the autumn, started this month on the Chris Moyles Breakfast Show on Radio X. Listeners to the show will also be able to take part in a popular competition to win a car worth more than £15,000.

This will be complemented with sponsorship of the Smooth Weekend Mid-Morning Show with Jenni Falconer and Smooth Weekend Breakfast Show with Eamonn Kelly.

The sponsorship will be supported by on air and online competitions promoted across all the stations including Heart.

Motors.co.uk will also be the exclusive sponsor of Smooth Chill from August to October.

The marketing activity is part of Motors.co.uk's ongoing multimillion pound Search Less, Live More brand campaign, which has included to date its headline sponsorship of ITV's Ant & Dec's Limitless Win and Paul O'Grady's Saturday Night Line-Up.

"Our Search Less, Live More Motors.co.uk branding resonates with car buyers and retailers and this latest campaign shows our commitment to driving in-market buyers to our dealer partners," said Lucy Tugby, head of marketing at eBay Motors Group.

"With nearly half (47%) of 25-44's listening to radio whilst driving2, we believe live radio combined with outdoor advertising are perfect media for us to build awareness and engage with in-market buyers especially those on the move during the summer get away. We are also delighted to be working with some of the best broadcasting talent in the business.

"The integrated campaign is expected to deliver high audience reach across multiple platforms, brands and touchpoints, supported by some eye-catching outdoor advertising on key driving routes to reinforce the messaging that Motors.co.uk is the place for buyers and dealers to come together," said Tugby.

1 RAJAR Q4/2021
2 YouGov Profiles survey, 27 March 2022
Further details available from Lucy Tugby on 07970 856545 or ltugby@eclassifiedsgroup.com