eBay Motors Group

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Motors.co.uk returns to television as part of national multi-million pound marketing campaign to support car dealers

  • TV advertising to launch across ITV, Sky and Channel 4 in March
  • Multimedia campaign includes TrueView, video on demand, digital and radio

1 March 2021 Motors.co.uk will launch a major TV advertising campaign this month, as part of eBay Motors Group's continued investment and commitment to meet consumer needs and drive response for dealer partners.

Motors.co.uk will be rolling out a total of four creatives airing across ITV, Sky and Channel 4 from 22 March.

The return to TV saw Motors.co.uk work with London-based creative agency Brave and the acclaimed film directors D.A.R.Y.L at Pulse Films, the team behind recent campaigns for Rightmove, Mercedes-Benz and Audi.

"We're delighted to be returning to television as part of an extensive multimedia marketing campaign for Motors.co.uk focusing on how the right car has such a positive practical and emotional impact on so many facets of our lives," said Dermot Kelleher, head of marketing and research at eBay Motors Group.

"The campaign also highlights our investment in evolving the onsite experience by empowering visitors to search less and live more, through making it as easy as possible to find the car that works for them from our network of dealer partners," he said.

The cross-platform campaign will launch on TV supported by activity across video on demand, digital and display followed by an exciting radio and digital audio partnership launching in May 2021.