Motors.co.uk launches new video campaign to help buyers find the right car for them
- "How to Car" video series launches on 19 November
- Presented by TV comedian Ellie Taylor, star of Mock the Week and Live at the Apollo
- Collection of four five-minute episodes covering key aspects of the car buying journey
23 November 2020 Motors.co.uk is supporting its dealer partners with an entertaining new collection of videos aimed at helping consumers coming into the market and planning their next used car purchase.
The eBay Motors Group platform has teamed up with the comedian and presenter Ellie Taylor, (Mash Report, Live at the Apollo) for a four-part video series to help guide buyers through the moments that matter when looking for their next vehicle, thereby ensuring they are fully informed and ready to do business.
The "How to Car" collection of five-minute episodes, presented by comedian Ellie Taylor, debuted on 19 November and will run through December and into the New Year. The videos will also be hosted on Motors.co.uk and be promoted across its YouTube, Facebook, Instagram and Twitter channels.
The campaign takes a practical and humorous approach to buying a used car by presenting buyers with the key information they need ahead of visiting a showroom or buying online. Topics covered include budgeting, with an explanation of various financing options, history checks, visual inspections and how to get the most out of conversations with automotive retailers.
"Motors.co.uk's "How to Car" campaign will equip buyers with the essential information they need to research their next car purchase, ahead of making their enquiry, visiting dealer forecourts or placing their order online," said Dermot Kelleher, head of marketing and research at eBay Motors Group.
"The pandemic has made this a challenging year for the automotive industry, though we continue to see strong demand on our platforms, driven by factors such as a desire to avoid public transport. However, whilst nearly two-thirds (65%) of consumers are excited about buying a car, perhaps not surprisingly given how relatively infrequently most people buy cars, 34% go into the process nervous. This is why we're trying to support them in the process in an entertaining but informative way," said Kelleher.
Click here to view the first How to Car episode - What Do You Want?