McCarthy Cars | Under the Spotlight
About McCarthy Cars
Established in 1973 by Jim McCarthy, the family-owned and run McCarthy Cars is one of Croydon's most popular independent car retailers.
The business's commitment to delivering excellent customer service has won many local and national awards, including Motor Trader's highly coveted Used Car Retailer of the Year honours.
Located across two busy forecourts, the retailer typically stocks a comprehensive selection of over 200 multi-marque cars, all RAC-accredited having undergone rigorous 82-point inspections.
The business is run by three second generation brothers, James, Jonathan and Robert and serves the needs of local buyers across South London and further afield.
"As Croydon's leading independent used car dealer we take immense pride in the attention to detail that we give to every vehicle whether it cost £3,000 or £30,000," said James McCarthy, general manager.
The point is echoed by sales manager Robert McCarthy.
"Being a family business we try to do things slightly differently than the big groups. The core ethos and ethics of our company is all about selling to families and buying from families. We really want customers to feel as though they're always welcome here at McCarthy Cars."
"What sets us apart from other dealerships is our absolute commitment to customer service. Whether you choose to contact us by email, via our website, by phone or in person, we will always aim to provide you with the best possible customer experience," he said.
Working with eBay Motor Group
The business has been a customer of eBay, Gumtree & Motors.co.uk for over 10 years and recently upgraded to an eBay Motors Group Enterprise Package.
"Every day we are seeing a consistent number of leads coming through to us," said James.
"For us Advertise Smarter means aligning yourself with customers on their digital journey, so that you can get onto as many websites as possible and as cost effectively as possible."
"The different digital platforms within the eBay Motors Group appeal to different people, providing a wide spread of customers which we feel is a good alignment for us," he said.
When it comes to advertising its stock, McCarthy Motors regards reducing costs per lead and increasing reach as key objectives.
"Our goal is to get the average cost per lead down to £150 per sale and eBay Motors Group is helping us to achieve that."
Name: McCarthy Cars
Location: Croydon (two retailing sites and a service centre)
Stock: Typically over 200 cars
Awards: Motor Trader Used Car Retailer of the Year Award, Auto Industry Excellence Awards Used Car Retailer (South), Business of the Year Award (Croydon)