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eMG Digital Touchpoints Guide

Download the full Digital Touchpoints GuideĀ here

Whilst the great majority of car sales are still made at the dealership, we know that search is the first step for people wanting to buy a new car.

Our Digital Touchpoints Study polled a broad section of over 2,000 car buyers to map their buying journey and discover how they use digital touchpoints.

Here, we share the findings and show how critical it is to maximise online visibility, whilst acknowledging that there are different types of searchers.

Whilst the great majority of car sales are still made at the dealership, we
know that search is the first step for people wanting to buy a new car.
Our Digital Touchpoints Study polled a broad section of over 2,000
car buyers to map their buying journey and discover how they use digital
touchpoints. Here, we share the findings and show how critical it is to
maximise online visibility, whilst acknowledging that there are different
types of searchers.Whilst the great majority of car sales are still made at the dealership, we
know that search is the first step for people wanting to buy a new car.
Our Digital Touchpoints Study polled a broad section of over 2,000
car buyers to map their buying journey and discover how they use digital
touchpoints. Here, we share the findings and show how critical it is to
maximise online visibility, whilst acknowledging that there are different
types of searchers.Whilst the great majority of car sales are still made at the dealership, we
know that search is the first step for people wanting to buy a new car.
Our Digital Touchpoints Study polled a broad section of over 2,000
car buyers to map their buying journey and discover how they use digital
touchpoints. Here, we share the findings and show how critical it is to
maximise online visibility, whilst acknowledging that there are different
types of searchers.