eBay Motors Group offers dealers free advertising in February in response to latest lockdown measures
- Free dealer classified advertising in February across Gumtree Motors, eBay Motors and Motors.co.uk and its network
- Dealers will not be charged for reasonable over-posting during February
- eBay Motors Group to continue to offer dealers Market View analysis
13 January 2021: eBay Motors Group is once again creating a Covid-19 support package for dealer partners following the introduction of enhanced lockdowns across the UK.
Dealers currently advertising will not be charged for vehicle listings in February across Gumtree Motors, eBay Motors and Motors.co.uk and its network. Additionally, to enable dealers to maintain high stock visibility, they will not be charged for any reasonable over-posting in February.
Over the coming weeks eBay Motors Group will also provide dealers with regularly updated Market View analysis identifying the wider dynamics in the used car market.
"We are proud to have been able to support dealers last year with discounting in April, May, June and December and will support them again in February," said Matt Barham, Country Manager, eBay Classifieds Group UK.
"This comes at substantial cost to our business and underlines our long-term commitment to being a key automotive industry partner.
"We look forward to repaying our dealers' loyalty through our ongoing investment in marketing across our platforms to generate high quality enquiries from in-market buyers," he said.
eBay Motors Group believes its latest support package will help alleviate the impact of restrictions in place on automotive retailers.
"Consumer demand has remained strong since July and the industry has shown significant agility in adapting to Covid-era requirements. We welcome that click-and-collect and click-and-deliver services continue to be permitted in England, Scotland and Wales. The November lockdown showed that dealers continued to sell vehicles and consumers continued to generate leads," he said.
"We hope that these new ways of operating, coupled with our financial relief, will allow our dealer partners to build and maintain a strong pipeline over the weeks and months ahead," said Barham.
The free advertising offer in February will only apply to dealers who remain as customers of eBay Motors Group from now until 30 June.