Dealers urged to prepare for "Boxing Day Bounce" as buyers head online to kick off their used car searches
- Last two Boxing Days have seen visits increase by more than 50% on Gumtree and up to 77% on Motors.co.uk compared to Christmas Eve
- Dealers encouraged to keep visibility of listings high over seasonal period and promote Covid-safe buying
24 December 2020 This Christmas car retailers could benefit from a Boxing Day Bounce as buyers head online to search for their next purchase despite latest Covid-19 restrictions, according to eBay Motors Group.
By analysing online trends over the last two years, eBay Motors Group has identified rises in used car search activity on Boxing Day, which combined with ongoing underlying demand for cars in the run-up to Christmas this year despite COVID-19, indicate dealers could benefit from a significant increase in used car search activity this Boxing Day.
Historic research from across its portfolio shows visits increasing on Boxing Day relative to Christmas Eve by up to 77% on Motors.co.uk increase 77%, by up to 53% on Gumtree Motors and by up to 15% on eBay Motors.1
"Boxing Day is traditionally a busy day for the whole retail sector with Britons going online to search for bargains at the start of the post-Christmas sales," said Dermot Kelleher, Motors.co.uk's head of marketing and business intelligence.
"Clearly, with Covid-driven restrictions in place for this Christmas period, arrangements will be totally different for everyone with less travel, parties and events to attend. We believe car buyers will use this as an opportunity to go online and our modelling shows how dealers could benefit from a welcome Boxing Day Bounce," he said.
"It's important for dealers to keep the visibility of their listings high at this time, and continue to promote on Covid-safe buying. Although this year has been far from normal, we believe we'll keep the tradition of consumers kick starting the car searching process once the turkey and mince pies are gone." said Kelleher.
1. Increase in visits on Boxing Day vs. Christmas Eve, based on a blend of daily indexed organic sessions from 2018 and 2019, eBay Motors Group Data Warehouse.