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Intelligence
Digital Touchpoints Study Understanding the journey
Our Digital Touchpoints Study captures car buyer online search behaviour to help you get more from your vehicle advertising. It was conducted online in October 2019 with a national sample of 2,203 adults who are sole or joint decision makers when buying a car. Key insights from the study include:
- Buyers search for 41 days on average before buying
- 89% of buyers visit two or more car search websites as part of their process
- Price comparison, desire for more information or choice and fear of missing out on the right deal all drive multi-brand usage
- Frequency of exposure to the same car builds consumer confidence, trust, recall and propensity to enquire, with 56% of consumers saying that seeing the same car multiple times encouraged them to enquire about the car or visit the dealership
Consumer Insight Panel Helping you make smarter decisions
The Motors.co.uk Consumer Insight Panel Report (1,003 UK adults (18+) who are sole or joint decision makers when buying a car), seeks to help you identify what matters most to today's car buyers providing analysis on how to adapt and create approaches that respond successfully across four key areas: Fuel Types, Click to Buy, From Desktop to Forecourt & Dealership Pain Points.
Read moreMarket View Digestible industry trends
For regular analysis of the latest trends and data to help you benchmark your business, take a look at our Market View.
Read moreHandy guides At your finger tips
We want you to make the most out of your advertising package. Read this simple guide for a useful overview of what features are included and how your stock will be showcased on our eMG sites.
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