Intelligence

Digital Touchpoints Study

Understanding the journey

Our Digital Touchpoints Study captures car buyer online search behaviour to help you get more from your vehicle advertising. It was conducted online in October 2019 with a national sample of 2,203 adults who are sole or joint decision makers when buying a car. Key insights from the study include:

  • Buyers search for 41 days on average before buying
  • 89% of buyers visit two or more car search websites as part of their process
  • Price comparison, desire for more information or choice and fear of missing out on the right deal all drive multi-brand usage
  • Frequency of exposure to the same car builds consumer confidence, trust, recall and propensity to enquire, with 56% of consumers saying that seeing the same car multiple times encouraged them to enquire about the car or visit the dealership
Read more

Consumer Insight Panel

Helping you make smarter decisions

The Motors.co.uk Consumer Insight Panel Report (1,003 UK adults (18+) who are sole or joint decision makers when buying a car), seeks to help you identify what matters most to today's car buyers providing analysis on how to adapt and create approaches that respond successfully across four key areas: Fuel Types, Click to Buy, From Desktop to Forecourt & Dealership Pain Points.

Read more

Market View

Digestible industry trends

For regular analysis of the latest trends and data to help you benchmark your business, take a look at our Market View.

Read more

Handy guides

At your finger tips

We want you to make the most out of your advertising package. Read this simple guide for a useful overview of what features are included and how your stock will be showcased on our eMG sites.

Register your interest

Our friendly team will be happy to help

I advertise with:

Your personal data is processed by Gumtree.com Ltd, 1 More London Place, London, SE1 2AF who is the controller of your personal data. If you wish to object to the processing of your personal data (including when we and our brands within the eBay Motors Group family send you emails or call you with offers and promotions about our products and services), you can do so by clicking on the unsubscribe link at the end of any marketing email, inform a member of our team over the phone or Contact Us. For more information about what we do with your personal data, see our Privacy policy.