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Late-plate cars over £20,000 deliver sweet spot for used car retailers in July

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Advertised used car prices dip 1.1% in July as days to sell improves

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Multi-touchpoint visibility for dealers

The smarter way to get seen

One of the biggest challenges automotive retailers face today is making sure their vehicles are seen online often enough to sell as quickly as possible. It's simple, really: 60% of used car buyers agree that seeing a car in multiple locations makes them more likely to enquire about it*.

Through one contract, you can now advertise your stock across eBay Motors, Gumtree Motors and Motors.co.uk and across the eMG partner network brands and reach millions of car buyers at different stages of their car buying journey.

*Source: eMG Digital Touchpoints Study June 2021

Why eMG?

Understanding car search

How has car buying changed?

Our Digital Touchpoints Study presents insights into the car buying journey, showing how car buyers' reliance on multiple online sources requires dealers to advertise vehicles across numerous touchpoints*. Based on the views of 2,000 buyers, the guide also reports on the impact of the pandemic and shows how online use has accelerated with buyers spending longer searching and using more platforms.*Source: Digital Touchpoints Study, June 2021, 2,000 car buyers, nationwide representation, aged from 18 to over 65, 55% male and 45%. Conducted by Insight Advantage, an independent research company.

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